J'aime is the first concept store in Montreal created by the renowned wedding dress designer Sarah Alouache. You will find unique and exclusive designs in our boutique, as the label is known for bringing a breeze of fresh air, as mentioned in BRITISH VOGUE magazine. You will find our S.A. collection and unique pieces that are solely available in our Montreal boutique.
Welcome to Sarah Alouache's first headquarters store. Here, we pride ourselves on offering a personalized one-on-one experience with our expert stylists dedicated to helping brides find their dream dress.
TIME TO Break the rules




WELCOME TO YOUR
EXCLUSIVE Experience
At Sarah Alouache, we believe finding your dream dress should be as unique and special as your love story. Our dedicated team is here to guide you through a personalized, ensuring that every detail is perfect.
From trying on stunning designer gowns to capturing beautiful moments, we’re here to make this journey unforgettable.
We can’t wait to meet you and help you find the one!
BECOME A Sarah Alouache BRIDE









SARAH’S Favorites


BECOME A SARAH
ALOUACHE BRIDE MADE FOR THE Modern Bride
Every Sarah Alouache gown is created with the modern bride in mind. The very essence of a woman inspires these elegant and wildly romantic dresses. Made to celebrate every part of your unique personality... be ready to fall in love with the dress of your dreams.
Come experience a unique and one-of-a-kind experience in our fun and festive environment made for all brides. An environment that allows you to feel your utmost beautiful, confident self throughout your unique bridal journey.
“Go for it girls you won't regret it, this store has all the space it has, the decor is magnificent I can't even talk about it, the dresses are so beautiful. They are warm and welcoming really for this 10 out of 10”
-MALAIKA
