J'aime is the first concept store in Montreal created by the renowned wedding dress designer Sarah Alouache. You will find unique and exclusive designs in our boutique, as the label is known for bringing a breeze of fresh air, as mentioned in BRITISH VOGUE magazine. You will find our S.A. collection and unique pieces that are solely available in our Montreal boutique.
Welcome to Sarah Alouache's first headquarters store. Here, we pride ourselves on offering a personalized one-on-one experience with our expert stylists dedicated to helping brides find their dream dress.