as seen on

A BREEZE OF FRESH AIR FOR THE MODERN BRIDE

LET'S BREAK THE RULES TOGHETHER

Our designs are centred around the magnificent beauty of true feminine power and inspired by the very essence of romance and love. These lavish gowns are designed to celebrate the women of style—a bride who knows what she wants and wants to express her fashion-forward style fiercely.


behind the BRAND

I'M SARAH

DREAMING ABOUT THE IMPOSSIBLE AND CREATING THE UNIMAGINABLE, SHE IS ALL ABOUT BREAKING THE RULES

A visionary, Sarah Alouache defies all the rules and traditions to create her own path! Her love for bridal started at a very young age when she loved modelling for her mom as a flower girl in fashion shows. Growing up in the bridal fashion world with a mother who owned one of the most prestigious boutiques in Montreal, she was inspired by all the magnificent beauty that surrounded her. Sarah is described as a free spirit, and she loves celebrating her love for authenticity and romance through her designs catered explicitly to the modern bride.

DISCOVER THE FULL COLLECTION

LATEST STYLES

"QUICKLY BECOMING A BRIDE-TO-BE CULT FAVOURITE, SARAH ALOUACHE IS ALL ABOUT DOING BRIDAL DIFFERENTLY"

THE

S.A DIFFERENCE

at the heart of our work

Do you feel the breeze of fresh air? It’s the birth of a new era. Let’s leave the protocols and traditions to the rest of the world and celebrate the power of being “YOU.” Quickly becoming a bride-to-be cult favourite, our expertise has been called by numerous publications like Vogue, Bridal Musings, Bridal Guide, the Knot and more. Our designs are capturing the hearts of brides worldwide, and it’s all because we understand her —celebrating her every day and in everything that we do.
 SHE: The Modern Bride -

discover more

MODERN, TIMELESS, ROMANTIC

LOVE AT FIRST SIGHT

MENU
THE NEWS
Subscribe to the newsletter for the latest and join the S.A bridal tribe - xo
MENU
THE NEWS
Subscribe to the newsletter for the latest and join the S.A bridal tribe - xo

FIRST LIGHT

LOVE AT FIRST SIGHT