A BREEZE OF FRESH AIR FOR THE MODERN BRIDE
LET'S BREAK THE RULES TOGHETHER
Our designs are centred around the magnificent beauty of true feminine power and inspired by the very essence of romance and love. These lavish gowns are designed to celebrate the women of style—a bride who knows what she wants and wants to express her fashion-forward style fiercely.
every moment
matters
MOOD BOARD
Be bold
city days and nights
let it unfold.
pinnned to the
make the list, then go there.
the little
moments
love
endlessly
be
you
I'M SARAH
DREAMING ABOUT THE IMPOSSIBLE AND CREATING THE UNIMAGINABLE, SHE IS ALL ABOUT BREAKING THE RULES
A visionary, Sarah Alouache defies all the rules and traditions to create her own path! Her love for bridal started at a very young age when she loved modelling for her mom as a flower girl in fashion shows. Growing up in the bridal fashion world with a mother who owned one of the most prestigious boutiques in Montreal, she was inspired by all the magnificent beauty that surrounded her. Sarah is described as a free spirit, and she loves celebrating her love for authenticity and romance through her designs catered explicitly to the modern bride.
S.A DIFFERENCE
at the heart of our work
Do you feel the breeze of fresh air? It’s the birth of a new era. Let’s leave the protocols and traditions to the rest of the world and celebrate the power of being “YOU.” Quickly becoming a bride-to-be cult favourite, our expertise has been called by numerous publications like Vogue, Bridal Musings, Bridal Guide, the Knot and more. Our designs are capturing the hearts of brides worldwide, and it’s all because we understand her —celebrating her every day and in everything that we do.
SHE: The Modern Bride -
discover more
DIARY
SARAH'S TOP TIPS FOR THE NEWLY ENGAGED
Newly engaged? Congratulations! I hope you’re loving the little love bubble you’re in! While you might be feeling excitement, sometimes there’s a little sense of overwhelm too.
MALLORCA EDITORIAL
Our latest editorial features two real lovers eloping on the beautiful rugged coastline of the European island of Mallorca. Featuring two of our most romantic gowns
CLAUDIE & MATHIEU
We are loving everything about the sweet love these two lovebirds are sharing. Claudie is simply glowing in her Luna dress!
A STYLIST’S GUIDE TO WEDDING DRESS SHOPPING
After you get engaged, there seems to be an endless list of things to start thinking about when it comes to planning the wedding;
the date, the location, the guest list - and most excitingly - the dress!
