BEHIND THE BRAND
Hi, I’M SARAH
SHE IS ALL ABOUT BREAKING THE RULES
A visionary, Sarah Alouache defies all the rules and traditions to create her own path! Her love for bridal started at a very young age when she loved modelling for her mom as a flower girl in fashion shows. Growing up in the bridal fashion world with a mother who had impeccable taste and owned one of the most prestigious boutiques in Montreal, she was inspired by all the magnificent beauty that surrounded her.
It was only when she was engaged and was a bride herself that she discovered her true calling in life. She calls it the start of something magical! Sarah is described as a free spirit, and she loves celebrating her love for authenticity and romance through her design catered explicitly to the modern bride.
Our brand is all about the genuine and the authentic. My team and I love helping our brides and accompanying them through their SA journey of finding the perfect dress. We love helping them style their gowns or just by sharing our latest tips/tricks on everything bridal. Everything that we do is done with love and passion.
We also create beautifully made designs to celebrate every bit of a women’s personality! The fun, the sexy, the weird and everything in between. In a world where everyone is constantly comparing themselves, doing things differently will, without any doubt, elevate our message and our voice!
GET TO DISCOVER MY
My inspiration comes from the beauty that life has to offer us every day. There is so much inspiration around us every day, and our mother nature has blessed us with such unique beauty. I’m always excited about when an idea pops out from my morning walks or just by reading a book!
This is where the fun part begins, which means the start of the creative process. I just love putting together a mood board and seeing my vision unfold before my eyes. There is something so magical in seeing your design come to life in a photoshoot and seeing the simple fruit of your imagination come to life!
Quickly becoming a bride-to-be cult favourite, our expertise has been called by numerous publications like Vogue, Bridal Musings, Bridal Guide, the Knot and more. Our designs are capturing the hearts of brides worldwide, and it’s all because we understand her —celebrating her every day and in everything that we do.