Let’s BREAK THE RULES Together
“QUICKLY Becoming A BRIDE-TO-BE
Cult Favorite SARAH ALOUACHE IS ALL ABOUT Doing
Bridal Differently”
Do you feel the breeze of fresh air? It’s the birth of a new era. Let’s leave the protocols and traditions to the rest of the world and celebrate the power of being “YOU.” Quickly becoming a bride-to-be cult favourite, our expertise has been called by numerous publications like Vogue, Bridal Musings, Bridal Guide, the Knot and more. Our designs are capturing the hearts of brides worldwide, and it’s all because we understand her —celebrating her every day and in everything that we do. SHE: The Modern Bride -
A visionary, Sarah Alouache defies all the rules and traditions to create her own path! Her love for bridal started at a very young age when she loved modelling for her mom as a flower girl in fashion shows. Growing up in the bridal fashion world with a mother who owned one of the most prestigious boutiques in Montreal, she was inspired by all the magnificent beauty that surrounded her. Sarah is described as a free spirit, and she loves celebrating her love for authenticity and romance through her designs catered explicitly to the modern bride.
Discover our
collection favorites
The
LATEST
unfold.
endlessly
AND NIGHTS
THEN GO THERE
you
moments
Our Diary
Newly engaged? Congratulations! I hope you’re loving the little love bubble you’re in! ...
After you get engaged, there seems to be an endless list of things to start thinking about when it comes to planning the wedding; the date, the location, the guest list - and most excitingly - the dress!
It may have been months (if not years) of waiting and now you’re finally engaged, congratulations! Now the two of you are about to start the craziness that is wedding planning…